A lot of attention is given to the concept of “image”, both on an individual product level and for a corporation as a whole. Business are faced with the task of communicating to their customers, who and what they sell and why customers should buy from them. One way businesses do this is through their logo; part of a logo’s impact comes from repetition. The logo needs to be visible everywhere and on everything the cusotmers sells. The act of seeing a familiar symbol on a continual basis, breeds stability, trustworthiness, and integrity to future customers. The more they recognize your logo, the more they inherently trust you and then buy from you.